Led the creative direction for all marketing and advertising initiatives for the Mind Games book launch, crafting a cohesive brand experience. I developed and executed a social media campaign to build anticipation, curated photoshoots, and created physical and digital materials to promote the event. I also collaborated on marketing strategies and content creation, updated the website, and designed Mind Games merchandise to enhance visibility. This integrated approach successfully elevated the brand and drove engagement during the launch.

Creative Director: Zak Bernadsky
Marketing Team: Zak Bernadsky, Ryan Edwards, Sarah Dillard, & Adrian Livingston
Social Media Creator & Photographer: Samantha Applegate & Marcus Olivas
Graphic Designer: Kyle Magnaye & Ashlie Camarena 

CREATIVE DIRECTOR, MARKETING, & ADVERTISING

mind games book launch