proof easter production

Directed the creative strategy and execution of all marketing materials for Victory Church’s PROOF Easter Production, designed to maximize awareness across Tulsa and reach a broader audience beyond the church community. The campaign strategically blended theatrical and cinematic storytelling to attract both faith-based and general audiences.

Multi-Channel Marketing Campaign Included:

• 4-week local billboard campaign for high-visibility brand awareness
• 2-week radio ad run leading into production week for increased momentum
• Custom invite cards for direct audience engagement
• Dedicated landing page to drive event registrations
• Locally targeted social media ads for precise digital reach
• Feature highlights on local TV and Victory’s internal podcast for added credibility

This integrated marketing approach successfully expanded audience reach, increased attendance, and strengthened community engagement.

Creative Director: Zak Bernadsky
Branding/Graphic Design: Kyle Magnaye
Photography: Zak Bernadsky, John Daugherty, Samantha Applegate